5+ Years · 16 Industries · AI to Fintech

AI-Driven UX Designer & Product Strategist Systems-minded. Research-led. Built for complexity.

Designer · Researcher · Thinker

The Many Sides of A

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My Persona
Selected Work

Case Studies

Research-led, human-centered design work across AI, healthcare, fintech, creative platforms, and social impact.

Xiber
XIBER

AI-powered white paper authoring platform for technical teams

GALSI
GALSI

One platform. Eleven tools. Zero friction.

Lymelyt
LYMELYT

A talent discovery and booking platform connecting independent artists with clients

Spotify
SPOTIFY

4 Friction Points Hiding in Spotify's Mobile UX — A Research-Driven Deep Dive

Coming Soon
Multi-Sided Home Services Super App placeholder
Multi-Sided Home Services Super App

Designing a Referral Economy: How I Built a Viral Growth System That Balances User Rewards with Platform Profitability

Coming Soon
Construction Ops Automation Engine placeholder
Construction Ops Automation Engine

An email-first document automation engine that eliminates back-office paperwork for construction operations teams

About

My Approach

I started in Computer Science, building systems. Somewhere along the way, I became more interested in the people using them than the code behind them.

My work sits at the intersection of research, systems design, and AI. I have designed everything from a smartphone financing platform that earned United Nations recognition for inclusive digital access, to enterprise multi-cloud dashboards monitoring AWS, Azure, and Google Cloud. The common thread is complexity. I take systems that are technically dense and make them usable, trustworthy, and accessible.

I am not a designer who hands off wireframes and walks away. I collaborate deeply with engineers, iterate on AI prompt logic, build information architectures for RAG-powered knowledge bases, and test with real users. Whether it is a legal AI assistant, a construction workflow platform, or a knowledge base SaaS product, research drives every decision I make.

5+
Years
13+
Products Shipped
16
Industries
Get in Touch

Let's create something
great.

Whether it's a product challenge, a research collaboration, or just a conversation about design – I'm always open to connecting.

Location

Karachi, Pakistan

Send a message

Or email me directly at whichever works best for you.